However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine’s index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your
website from their index if they detect you have cloaked pages. Never, never employ any company that uses this technique!

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the company’s track record of results. However, don’t take the company’s word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good results on. Since the popularity of search engines can change with the landscape of the overall Internet, check out the Nielsen Netratings page at Search Engine Watch. You can access this at http://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiming great results with. It’s easy to get high rankings with unpopular words. For instance, the keyword “cat leashes” will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company’s results in order to get you to sign on with them. If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company.

It’s important to keep in mind that a successful search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that
this report should show rankings for the most popular search engines. Don’t be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you
includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You
need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your
website, you might consider waiting until you do have the finances in place.

If you have to find a company and can’t wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without a proven track record – and that risk is your money! Don’t take that leap unless the company can supply you with a least a few references.

References are the most reliable indicator of a good company. Don’t use a company that won’t show your references because of any reason, confidentiality included. Remember – even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that is current.

When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask
the reference to rate the overall performance of the company.

Find out if the company requested that the reference make significant changes to their web pages that affected the visitors coming to their site. You are looking for a search engine optimization company that can balance the needs of both search engines and site visitors without compromising either.

The most essential question to ask is whether the work of the search engine optimization company resulted in higher profits for the reference. Without profits, it doesn’t matter whether your positions are at the top of the list or
not.

You’ve written and revised your ebook, hired an artist who has produced outstanding graphics, and now you’re ready to actually put together your ebook. What you need to make an ebook is software called an ebook Compiler.

There are many different compilers to chose from, but first, you need to know exactly what an ebook Compiler does. Here is the simple explanation:

An ebook compiler is a software program that converts either text pages or HTML text into a single executable file or an ebook.

If you or someone you hired has created a file with graphics in HTML, you will need an HTML ebook Compiler. This type of compiler requires a working knowledge of the HTML tag language. You can also use software to do this for you, such as Microsoft FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available on the market, all with glowing sales copy and tekkie language. It can get very confusing and overwhelming very fast without some simple guidelines to help you figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of factors:

1. How did you create your pages? Did you use HTML or PDF format? There are many more compilers available for HTML, but you can find some very good compilers that will covert your PDF files into an ebook.

2. Consider how easy the program is to use and the thoroughness of the software’s instruction manual. It is absolutely necessary that the compiler you buy have an instructional manual, documentation, or online “wizards.” If it doesn’t, your chances of figuring out how to correctly use the program are compromised, and the time required doing so is going to be significant. Many manufacturers of compilers offer a free trial version so you can play around with it and see if it suits your needs. Download the trial version and ascertain that it actually does what it claims to do.

3. Security features. If you plan to sell your ebook, check out the security features of the compiler software carefully. Security features should include: prevention of the reader from modifying text, access only to the pages you assign or by entering a password, different ways of generating passwords such as secure passwords, user-friendly, and open passwords.

4. Supported scripting. Find out what scripts the software supports. Scripting allows you to create special effects, customize menus, and create and modify other user interactivity. Choose a compiler that permits you to include graphics, search windows, hyperlinks, forms, surveys, etc.

5. Pricing. This is a factor that is not always easy to gauge. The highest priced compilers are not automatically your best choice. Choose your compiler based on the necessary requirements for your Ebook. That means you need to know exactly how you plan to use your Ebook and what functions you require.

Let’s look at some of these factors in more detail. First of all, make sure you have the correct browser to run the compiler. The majority of HTML compilers use Microsoft Internet Explorer or Netscape. Check out the version that the compiler supports. Compilers that require a browser will not run on a computer that does not have the required browser installed. However, there are ebook HTML compilers that don’t require you to have any browser installed on your computer. These compilers run on any Windows system.

If you choose a compiler that requires a browser, check to ascertain that the browser is installed correctly and that it is properly configured to the specifications of the compiler. Check to see if certain functions are turned off or on, and make any adjustments according to the compiler instructions.

Security is an essential element of any compiler, regardless of whether you plan to sell or give away your ebook. One of the main reasons for using a compiler is to prevent the reader from modifying the contents. A secure compiler allows access only to the pages you want the user to access unless they enter a correct password.

To find out how secure an ebook HTML compiler is, open an ebook on it. While it is open, check the temporary directory of your computer. This can usually be accessed by typing in C:\Windows\temp. If you see a bunch of files when your ebook is open or running, it means that your computer is decompressing the secure data from your ebook before showing the ebook to the viewer. This method is not secure! It means that anyone with the knowledge of how to access these temporary files can steal the secure data and then they can fiddle with your ebook to their evil heart’s desire. Remember, one of the main purposes of buying and using an HTML compiler is to protect your property.

Next, let’s discuss passwords. When trying to choose an ebook Compiler, check out the type of passwords that the compiler supports. Almost all compilers offer some kind of password protection that insures that the user can only access the contents they have purchased from you. However, the best compilers offer varied ways to generate different types of passwords. Choose a compiler that gives you the options of secure, user-friendly, and open password generation.

Another important factor when it comes to passwords is how the compiler generates them. A compiler that has internal password protection generation built into the software is more secure than compilers that link to live Internet password control systems.

Find out if the compiler generates passwords online. If it has this option, it allows you to choose any payment processing system you want or to do the payment processing yourself.

Next, look into the size of ebook the compiler supports. The best compilers can create ebooks up to 2 GB in size without decompressing the HTML pages or images to your hard disk. Usually, ebooks that are 2 GB in size can easily support 6 GB of compressed data. The catch here is that only text files will generally be compressible.

You do not want a compiler that decompresses this amount of data when the user attempts to open your ebook. This would mean that anyone who purchases your ebook will have to wait for all the data to decompress before they can access your ebook right after downloading it. So look for compilers that only decompress temporarily files that are NOT HTML to the
local hardisk. Non-HTML files include Flash, Word, and Acrobat files. This type of compiler is more secure and certainly faster.

Make sure the compiler you choose is compatible with your system software. Check out what version of Windows it requires, and make sure you have that version before buying your compiler.

Support issues are extremely important. Choose a compiler that includes an installation program. This program allows your user to choose a number of different places on their computer to install the ebook, to place a shortcut on their desktop, and to add the ebook, if they choose, to the Start Programs menu.

You also want excellent and accessible vendor support. Make sure you can access quick technical support! At three o’clock in the morning, this factor will be VERY important. Also, check to see the terms of free technical support offered. Unlimited technical support is obviously the best option.

Check to see if the company that puts out the compiler software offers a service level agreement. This agreement is to assure you of their quality response to your questions or problems.

A good thing to consider is how long the compiler has been on the market. Usually, the version number will give you an idea. The longer the program is on the market, the higher the version number, the more bugs have been worked out.

When choosing an ebook compiler, do not be swayed by incredible promises and dazzling sales copy. Do your homework first, and then consider all the above issues and factors before choosing an ebook compiler.

Apakah Internet marketing bisa mendatangkan uang? BISA! Internet Marketing bisa sebagai pekerjaan utama dan menggantikan pekerjaan konvensional? BISA!

Pernah tidak Anda waktu browsing lihat website penawaran dengan menjanjikan kekayaan lewat internet? tanpa kerja, tanpa perlu melakukan apa-apa, hanya beli produknya dan mereka berani menjamin Anda.

Faktanya : Tidak ada satupun metode yang katanya hanya perlu belajar beberapa langkah dan benar-benar bisa membuat seseorang kaya dalam sekejap. Semua itu bohong!

Internet marketing sudah ada sejak internet mulai booming. Ini adalah salah satu cara pemasaran juga namun dilakukan lewat internet.

Produknya apa?… Ya apa saja! fisik maupun non fisik. Coba Anda kunjungi, www.amazon.com Nah amazon.com adalah contoh pemasaran lewat internet yang menjual produk fisik. Sekarang Anda kunjungi www.cafebisnis.com Situs itu menjual produk-produk digital seperti ebook dan software (non fisik)

Kalau ditanya paling enak jualan apa di internet? Saya jawab ya jualan produk non fisik… kenapa? Karena tidak ada biaya pengiriman, keuntungan 100% masuk kantong kita dan lebih gampang. Sekarang saya akan terangkan cara kerja transaksi non fisik lewat internet.

Barang non fisik di internet disebut juga produk digital. Mudah, karena pembeli bisa download langsung dari website penjual. Kalau yang memasarkan produk digital itu Anda, maka Anda akan mendapat persentase keuntungan dari harga produk tersebut, atau Anda akan mendapatkan komisi (jika jadi affiliate-nya).

Di internet banyak perusahaan yang menawarkan kerjasama/affiliate seperti itu. Saya sudah sebutkan diantaranya Clickbank dan Google Adsense.

Apa itu affiliate marketing? kalau di bahasa Indonesiakan affiliate marketing = broker/makelar.

Kehebatan dari internet adalah Anda tidak perlu repot-repot punya produk sendiri untuk dapat uang. Anda bisa bergabung dengan salah satu perusahaan/perorangan untuk memasarkan produknya. Wah sama aja dong dengan bisnis offline! Ya benar, tapi apa di bisnis offline Anda bisa menjalankannya sekaligus? Di bisnis online Anda bisa menjalankan lebih dari 20 macam affiliate tanpa pusing kucing-kucingan dengan bos.

Pertama, jika anda ingin mendapatkan income dari Adsense, gunakanlah web atau blog berbahasa Inggris. Sebab sampai artikel ini saya tulis, jika anda menggunakan web/blog berbahasa Indonesia, anda tidak akan mendapatakan fitur “Adsense for Content” setelah aplikasi anda disetujui Google Adsense.

Coba anda lihat di halaman ini Di halaman tsb anda dikatakan akan Earn Money (mendapatkan uang) dari Adsense for Content dan Adsense for Search (ada gambarnya masing2).

Tapi jika anda ganti pilihan bahasa ke Indonesia (bisa pilih dari kanan atas, atau langsung ke halaman ini maka tertulisnya ”Dapatkan penghasilan dari Google Search di situs web Anda”. Dan pada keterangan gambar diperlihatkan fitur Adsense for Search tersebut.

Belum mengerti perbedaan Adsense for Search dan Adsense for Content? Silakan baca di ebook ”Terobosan Inovatif Google Adsense”

Adsense for Content jauh lebih menghasilkan income dari pada Adsense for Search. Itu sebabnya anda harus mendapatkan fitur tersebut, yaitu dengan cara blog/web anda harus berbahasa Inggris dan jika sudah ada, maka mendaftar di halaman https://www.google.com/adsense/login/en_US/; klik “Sign Up Now”.

Hal kedua yang harus anda perhatikan dalam apply adalah isi web anda harus tidak melanggar peraturan Google a.l. tidak menyajikan pornografi, kekerasan, isu SARA, perjudian, penjualan senjata/barang-barang untuk tindakan kejahatan, penjualan obat-obat terlarang, produk-produk ilegal, cara-cara meng-hack, crack atau tindakan krimimal lainnya. [Lengkapnya baca saja di https://www.google.com/adsense/support/bin/answer.py?answer=48182&topic=8423 )

Ketiga, situs atau blog anda jangan terlihat setengah jadi. Harus terlihat sudah mempunyai minimal 10 halaman, lengkap dengan tampilan yang cukup menarik, dan tersedia berbagai hal-hal lainnya (tidak hanya artikel thok). Ibaratnya jika anda publikasikan web/.blog anda tsb, maka pengunjung yang datang akan tertarik. Jika pengunjung begitu buka web/blog anda kemudian langsung tutup lagi, maka Google pun demikian juga. Google akan merasa web/blog anda dibuat secara asal saja.

Keadaan sudah jauh berbeda sekarang, di tahun 2006 bahkan sampai 2007 pun jika anda web/blog anda tidak menarik, masih mudah untuk disetujui oleh Google. Sulitkah membuat blog yang menarik? Tentu tidak, bahkan sangat mudah.

Jika Anda member Adsense Gallery akan diperlihatkan cara-cara untuk membuat blog anda menjadi menarik.

Masih ada satu hal lagi yang sangat penting untuk aplikasi Adsense, yaitu menyangkut keunikan sajian artikel. Nah …sabar, pada artikel berikutnya anda akan mendapatkan tentang hal ini.